Brand Monitoring Solutions

In today’s market there are thousands of products that have similar qualities and features, so it is important to make your company’s product as distinctive as possible to secure success. Yorganic understands that branding can have a marked effect on the price customers are willing to pay for a product, so it is worth thinking seriously about brand equity.

Call us on 0870 383 1303 to discuss how we can help monitor and protect your brand

Brand equity

Brand equity is used to describe the value of a brand as well as the brand’s component values, and there are a number of ways in which to calculate the value of a brand, therefore realising brand equity. The least complex way of assessing the impact of the brand is a method known as Brand Price Trade-Offs, whereby several brands are presented to the customer. The customer then chooses their preferred product and prices are adjusted accordingly depending on their choice. The customer chooses again and brand equity is revealed. This is an excellent method of assessing brand equity when you are competing with companies that are effectively producing the same product as your own, and you want to have the competitive edge when marketing your brand .

RSS & Search Engine Monitoring

With the impact of RSS and news aggregation, monitoring your brand via the internet has never been more important. However with so many sources of information arriving every day a filter is required to sort out the wheat from the chaff and distinguish between good PR and potential brand damage.

Please also visit our dedicated web site monitoring site: YAlert